Maximizing Profits through the Entire Holiday Season
Starting today, you can fine-tune your sales processes and correct minor missteps that can help you earn--and keep--more profits from the season. Chargebacks911® and BlueSnap® partnered to create this informative guide full of explanations and actionable advice... and you can download it for free.
'Tis the Season -- Version 2018
The holiday sales season is fast approaching, and retailers have cause to be excited: early estimates point to a robust quarter, with retail sales that could top $1.10 trillion. Forecasters are looking at growth between 5% and 5.6% over the prior season. All signs point to a potentially record-breaking season for retailers, and the busiest period should still fall on the Black Friday Weekend.
Some predictors are suggesting that the 9-day period starting Thanksgiving Day (November 22) and closing the following Saturday (December 1) will account for over 35% of total seasonal sales in the US. eCommerce will be playing a huge role in this growth, with a predicted expansion of over 15% in the 2018 holiday season, and totally nearly $125 billion.
Despite this, retailers can be forgiven for showing a degree of uncertainty, especially in the card-not-present (CNP) world. Already, 2018 has seen several game changers introduced into the mix, including Visa's new VCR initiative and Europe's GDPR rules